The latest publication (Feb. 2017) of Dr. Mark A. Flynn, Assistant Professor of Media & Communication Studies at Emmanuel, was a collaborative effort that explored name dropping and brand mentions in popular music lyrics. He and his co-authors analyzed over 600 songs from the six most popular genres: Rap, Rock, R&B/Hip hop, Country, Adult Contemporary, and Pop from 2009–2013. They found that more than a quarter of all songs analyzed contained a celebrity mention! And more than a third of all songs analyzed contained a brand mention! The findings of this research offer interesting and valuable socio-cultural and branding insights.
To read the article, click here.