Home » Name Dropping and Product Mentions: Branding in Popular Music Lyrics

Name Dropping and Product Mentions: Branding in Popular Music Lyrics

flynn-markThe latest publication (Feb. 2017) of Dr. Mark A. Flynn, Assistant Professor of Media & Communication Studies at Emmanuel, was a collaborative effort that explored name dropping and brand mentions in popular music lyrics. He and his co-authors analyzed over 600 songs from the six most popular genres: Rap, Rock, R&B/Hip hop, Country, Adult Contemporary, and Pop from 2009–2013. They found that more than a quarter of all songs analyzed contained a celebrity mention! And more than a third of all songs analyzed contained a brand mention! The findings of this research offer interesting and valuable socio-cultural and branding insights.

To read the article, click here.

 

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